People are curiously questioning whether Facebook is secretly eavesdropping on their personal conversations. Regardless if this is for advertising purposes... has Facebook gone too far??
Some claim that they believe Facebook can hear their private conversations because advertisements are so personally targeted towards things that they claim they haven't even searched yet. Who knows what our smartphones are actually capable of doing?
In 2016, reports revealed that Facebook generated $5.38 billion in revenue- with $5.2 billion of it being from advertising. Therefore, accuracy of advertisements is critical in targeting consumers and creating effective posts. The means they use to achieve this accuracy might be unknown to us as consumers.
However, Facebook issued a statement denying the claims and affirm that they are not listening in for advertisement or any other reasons.
They might "claim" that they aren't listening, but the real question is: do you believe it?
Regardless, it's always better to be safe than sorry, and just in case here is how to disable microphone access on the Facebook app:
- Click on the Settings app
- Scroll down to "Facebook"
- Click on the Settings option
- Switch Microphone to off
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