Monday, February 20, 2017

Queen B Slays Once Again

While most of us are just hoping to merely hit enough likes on Instagram so a numerical number shows up, Beyonce has just stolen the spot as the most liked Instagram photo of all time.


As Queen B announces her pregnancy with twins, she captions the Instagram photo, "We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. - The Carters." 

With 10.5 million likes and 519 thousand comments, Beyonce has far surpassed Selena Gomez, who last held the title with 6.5 million likes and 273 thousand comments. 

And of course... with Queen B's jaw dropping news, social media channels blew up with some unforgettable memes. 




This is gonna be a hard one to top, Kimye. 


Tuesday, February 14, 2017

How Much Do Celebrities Actually Make for Taking A Selfie, Typing #ad, and Pressing Share?

Have you ever wondered how much a celebrity gets paid to endorse a product by posting a picture on Instagram?


According to Captiv8 research, the following was discovered:

For an individual with three to seven million followers, he/she can charge (on average)...
  • $187,500 for a post on YouTube
  • $75,000 for a post on Instagram or Snapchat
  • $30,000 for a post on Twitter. 
For a person with 50,000 to 500,000 followers, he/she can charge (on average)...
  • $2,500 for a post on YouTube
  • $1,000 for a post on Instagram or Snapchat
  • $400 for a post on Twitter. 
Now...with that in context, take a celebrity like Kim Kardashian West who has 92 million followers.
Kim, who is far from average, definitely got paid many more zeros than that. 


The bottom line- celebrity endorsements are powerful forces for brands, but you will have to pay the big bucks for them!

Monday, February 6, 2017

Welcome back, Bieber!!

*cue the piercing teenage screams*

February 3, 2017... A day to mark down in history... A day the world was changed... A day that gave people a new purpose to live... A day that will never be forgotten... The day Justin Bieber returned to Instagram.

For all the Beliebers out there, Justin Bieber has finally reactivated his Instagram account after being absent for a whopping 22 weeks. The heartbreaking time apart has made fans anxious for the Bieb's return of his countless shirtless selfies shared on social media.

One thing is for sure...Bieber fever is at an all time high since the superstar came back on Instagram to share his T-Mobile Super Bowl ad by captioning, "Let me see your #unlimitedmoves."


The post has over 6.7 million views and 1.8 million likes with fans leaving comment after comment of heart emojis.

A Super Bowl ad commercial has been a dream of Justin's for a few years showing from a tweet he posted back in 2015. 


We're glad your dream came true Justin, but we are even more happy you're back.
Now don't try to leave us again, okay?