According to Captiv8 research, the following was discovered:
For an individual with three to seven million followers, he/she can charge (on average)...
- $187,500 for a post on YouTube
- $75,000 for a post on Instagram or Snapchat
- $30,000 for a post on Twitter.
- $2,500 for a post on YouTube
- $1,000 for a post on Instagram or Snapchat
- $400 for a post on Twitter.
Kim, who is far from average, definitely got paid many more zeros than that.
The bottom line- celebrity endorsements are powerful forces for brands, but you will have to pay the big bucks for them!


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