Tuesday, February 14, 2017

How Much Do Celebrities Actually Make for Taking A Selfie, Typing #ad, and Pressing Share?

Have you ever wondered how much a celebrity gets paid to endorse a product by posting a picture on Instagram?


According to Captiv8 research, the following was discovered:

For an individual with three to seven million followers, he/she can charge (on average)...
  • $187,500 for a post on YouTube
  • $75,000 for a post on Instagram or Snapchat
  • $30,000 for a post on Twitter. 
For a person with 50,000 to 500,000 followers, he/she can charge (on average)...
  • $2,500 for a post on YouTube
  • $1,000 for a post on Instagram or Snapchat
  • $400 for a post on Twitter. 
Now...with that in context, take a celebrity like Kim Kardashian West who has 92 million followers.
Kim, who is far from average, definitely got paid many more zeros than that. 


The bottom line- celebrity endorsements are powerful forces for brands, but you will have to pay the big bucks for them!

No comments:

Post a Comment